Marketing Mistakes Musicians Make
This is the first in a five-part series entitled, "The 5 Biggest Marketing Mistakes Musicians Make (And How You Can Fix Them To Recession Proof Your Business!)
As we go through this week, check to see how many of these mistakes you are making in your marketing and then see what you can do to fix them. Doing this will bring you better paying gigs.
Recession Buster #1: You don't focus your marketing on the needs the people that hire you: Club Owners, Agents and Event Planners.
Kind of stating the obvious, isn't it?
But you would be surprised at how many musicians don't look at it from another point of view. The Artist mentality tells us we're so good people should just want to hire us, right?
But the Music Business mentality tells us we will work as much as we want when we focus in on what someone else's needs are.
Look through the yellow pages.
95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect!
Institutional advertising produces, at best, deferred results. You know it's institutional advertising when it tells you how great the company is, or how long they've been in business, or some other namby-pamby goofy selfishness.
Selfishness is Mistake #1 for most of your marketing. Promo Packs, one offs, web sites frequently tell the prospect all the places we've played and who we've played with and how famous we think we are.
That's what we want. When you stop and think about what your prospect wants, TELL THEM WHAT THEY WANT!
Anything about us should always come last. Your clients, customers, fans, ...whatever you choose to call them, should always come first.
All the marketing materials you create should focus on what the prospects want and need. Every sentence should show that you understand their wants and needs.
Until your marketing efforts focus on the prospects first, your marketing is handicapped.
In the Meantime, Stay In Time, On Time, All the Time!
About Author:
Dan Gillogly - Real World Marketing for Musicians music business
Article Source: http://EzineArticles.com/
As we go through this week, check to see how many of these mistakes you are making in your marketing and then see what you can do to fix them. Doing this will bring you better paying gigs.
Recession Buster #1: You don't focus your marketing on the needs the people that hire you: Club Owners, Agents and Event Planners.
Kind of stating the obvious, isn't it?
But you would be surprised at how many musicians don't look at it from another point of view. The Artist mentality tells us we're so good people should just want to hire us, right?
But the Music Business mentality tells us we will work as much as we want when we focus in on what someone else's needs are.
Look through the yellow pages.
95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect!
Institutional advertising produces, at best, deferred results. You know it's institutional advertising when it tells you how great the company is, or how long they've been in business, or some other namby-pamby goofy selfishness.
Selfishness is Mistake #1 for most of your marketing. Promo Packs, one offs, web sites frequently tell the prospect all the places we've played and who we've played with and how famous we think we are.
That's what we want. When you stop and think about what your prospect wants, TELL THEM WHAT THEY WANT!
Anything about us should always come last. Your clients, customers, fans, ...whatever you choose to call them, should always come first.
All the marketing materials you create should focus on what the prospects want and need. Every sentence should show that you understand their wants and needs.
Until your marketing efforts focus on the prospects first, your marketing is handicapped.
In the Meantime, Stay In Time, On Time, All the Time!
About Author:
Dan Gillogly - Real World Marketing for Musicians music business
Article Source: http://EzineArticles.com/
Labels: Music Careers, Music Marketing and Promo, Music Tips and Ideas
posted by Artistopia @ 10:25 AM
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